GKCookin: Creative Brand & Content Strategy

GKCookin is my personal brand — a blend of food, humor, and storytelling that I built from the ground up. Over the past 3.5 years, I’ve grown the channel to over 280K followers and generated 50M+ organic views across TikTok, Instagram, and YouTube

Through consistent content creation, trend adaptation, and audience engagement, I’ve developed a brand that entertains, connects, and drives measurable results. I’ve collaborated with major creators and brands, managed a full content calendar, experimented across platform algorithms, and blended culinary creativity with social strategy.

My work includes:

  • Viral recipe remixes and parody cooking concepts

  • Sponsored collaborations with national brands

  • Crossover content with pro athletes and top-tier creators

  • AI-supported workflows and a strategic publishing system

The videos below highlight the variety, creativity, and performance that define GKCookin — from 5M-view viral hits to niche branded content with strong alignment and results.

Rum Ham (5M+ Views) A comedic cooking remix of the iconic It's Always Sunny “Rum Ham” — blended pop culture, chaos, and culinary storytelling to reach 5M+ views across platforms.
Chubbies x Masters CollabPartnered with Chubbies to promote their limited-edition golf line for The Masters. Blended humor, visual transitions, and seasonal storytelling — generating 20K+ views and strong brand alignment.
Masala Chicken Pancake Roll (Collab w/ Chilipeppercooks) Collaborated with Shihan Chowdhury (5.2M followers) to create a bold fusion dish — a Masala Chicken Pancake Roll. The video reached 600K+ views and showcased cross-cultural creativity with high
Pimento Cheese Skit (w/ WPGA Pro Kate Wright) Comedic cooking collab with Kate Wright inspired by Happy Gilmore, making a pimento cheese sandwich. earning 72K+ views across platforms
Gordon Ramsay Response Video Created a bold cooking video that caught the attention of Gordon Ramsay, who reacted to it on his TikTok channel. The clip sparked strong engagement and brand credibility across platforms.
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